University Recreation
University Recreation focuses on playful, athletic, and engaging graphics to appeal to college students. During my time as a graphic designer at UREC Arkansas, I played a central role in creating graphics for their social media accounts, print production of flyers and posters, t-shirt design and also spearheaded multiple large-scale projects.
Two of the large-scale projects were designing branding for the 24 million dollar renovation of the HPER (Recreation Complex) that is currently taking place. Through close collaboration with my supervisor, I created precedents for the ongoing renovation brand that aligned with the University feel while staying youthful. Another impactful project I completed was designing a magazine, which is a marketing material handed out to thousands of students and parents each year. The format had previously been consistent each year, but I was tasked with the unique challenge to offer a complete redesign. The finished product is a 10 page accordion layout that features selected images of program areas, information on each program area, a customized campus map with UREC facilities highlighted, and more.