University Recreation
AUG 2023 - SEPT 2024
University Recreation focuses on playful, athletic, and engaging graphics to appeal to college students. During my time as a designer at UREC, I played a central role in creating graphics for their social media accounts, print production of flyers and posters, t-shirt design and spearheading multiple large-scale campaigns. My social media graphics were seen by a combined total following of over 15,500, which is the largest following for a Recreation Center out of the SEC.
One of the large-scale projects was designing branding for the 24 million dollar renovation of the HPER (Recreation Complex). Through close collaboration with my supervisor, I created precedents for the ongoing renovation brand that aligned with the University branding while staying youthful and fresh.
Another impactful project I completed was designing a magazine, which was handed out to thousands of students and parents each year. The format had previously been consistent each year, but I was tasked with the unique challenge of building out a complete redesign. The finished product is a 10 page accordion layout that features selected images of program areas, information on each program area, a customized campus map with UREC facilities highlighted, and more.